Optimizing Product Pages

Product pages play a pivotal role in converting visitors into customers. Here’s how you can effectively manage them.

Edit Product Page #

1. Access Product Page Settings:
   • Navigate to Sell Online and select Store Management.
   • Choose the product you wish to edit.
2. Modify Product Details:
   • Update product descriptions, prices, and images.
   • Ensure all information is accurate and appealing.
3. Save Changes:
   • Click Save to apply your modifications.

Displaying Additional Information on Product Pages #

Content Blocks, previously known as Custom Fields, allow you to display extra details about a product, such as instructions or warranty information, directly on its product page. Follow the steps below to create and connect Content Blocks to your product pages.

1. Access Store Management:
   • In the side panel, click Sell Online, then select Store Management.
2. Manage Products:
   • Click Manage Products.
   • Open the product for which you want to create a Content Block.
3. Create a Content Block:
   • In the Custom fields section, click +Create Content Block.
   • Enter a title (up to 2000 characters). Ensure it is distinct from any default fields like product name or description.
   • Select the field type using the What kind of content is this? dropdown. Options include HTML/rich text, plain text, video, and image. Note: Only one image per Content Block is allowed.
   • Click Create and add the desired content to the custom field.
   • Click Save.

   Once a Content Block is created for a product, it is available for editing across all products but will only display on product pages when a value is assigned to it.

Connecting Content Blocks to Widgets #

Before displaying Content Block information, ensure a widget is added to the product page where the content will appear. To connect a Content Block to a widget on the product page:

1. Access Store Pages:
   • In the side panel, click Sell Online, then choose Store Pages.
2. Select Product Page:
   • Click on Product Page.
3. Add a Widget:
   • In the side panel, click Widgets.
   • Drag and drop the desired widget onto your Product page (choose a widget type that matches the Content Block, such as text or image).
4. Connect to Content Block:
   • Right-click the widget and select Connect to data.
   • Use the dropdown menu to select the previously created field.
   • Click Done.

By utilizing Content Blocks and widgets effectively, you can enrich your product pages with additional, valuable information, enhancing the customer experience.

Update Connected Widgets on Product Page #

You have the option to modify which field from the Product Catalog is displayed within a specific widget on the product pages. For instance, you can change a Text widget that currently shows the price to instead display the product SKU.

1. Access Store Pages:
   • In the side panel, click Sell Online and then select Store Pages.
2. Select Product Page:
   • Choose the Product Page where you want to make changes.
3. Choose the Widget:
   • Click on the widget you wish to update.
4. Connect Data Field:
   • Go to the Connect tab and use the drop-down menu to select the data field you want to connect to the widget.
5. Finalize Changes:
   • Click Done to save your updates.

Any widget successfully connected to the data in the Product Catalog will be marked with a blue Connected Data icon.

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