How come my leads have decreased over last week/month?

Your Traffic Boosters campaign is designed to send qualified people to your website. Your website should be designed and optimized properly to convert those visitors into leads. If you have received leads before and these have increased, don’t panic! – Leads generate during the month vary as it is usually not the same as last month.

For example, if you average 20 leads per month, sometimes those leads can be spread out throughout the month and other times most of these can come during the first 2 weeks.   The most important thing is that you are getting the leads you need for the month.

> Also, if you recently changed the targeting location of your campaign, this has a direct impact on the Cost Per Click (CPC) as some geographic areas are more competitive than others, therefore CPC increases and you might get fewer clicks (however more qualified).

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