For a content marketing campaign, knowing exactly what kind of image and video format to post, and how often is absolutely important. Here are the best sizes for sharing images on social media:
Image #
| Format | Maximum File Size | Aspect Ratio | No. of Images | MultiMedia |
Facebook Pages and Group | PNG JPG GIF | 10MB | Recommended – need to keep the Width*Height – 1280 x1080 Minimum 600 x 315 pixels | Unlimited Image(s) – Recommend to post 10 Image(s) or less | Not Allowed |
Instagram Business Profile | PNG JPG | 8MB | Square, or between 1.91:1 and 4:5 Landscape: 1080 x 566 pixels Portrait: 1080 x 1350 pixels Square: 1080 x 1080 pixels | 10 Image(s) | Multimedia format is allowed for carousal- can add image(s) and video(s) together. |
Linkedin Profile and Pages | PNG JPG GIF | 8MB | Maximum 6012 pixels x 6012 pixels | 9 Image(s) | Not Allowed |
| Twitter | PNGÂ JPG GIF | 5MB | Recommended – need to keep the Width*Height – 1280 x1080 | 4 Image(s) | Not Allowed |
| Tiktok | – | – | – | – | |
GMB | PNGÂ JPGÂ | 10MB | Must be greater than Width*Height – 250*250 | 1 Image | Not Allowed |
1) Multimedia format - Posting Image(s) and Video(s) together in a single post
2) As you experiment with different kinds of images, only then you'll realize which works best for your brand. By default, these two sizes are impeccable
Horizonatal (landscape): 1,024 pixel X 512 pixel
Vertical (portrait): 800 pixel x 1,200 pixel
Video #
| Format | Maximum File Size | Duration | Aspect Ratio | No. of Video | MultiMedia |
Facebook Pages and Group | MP4Â MOV | 1 GB | 1 sec – 20 mins | Between 16:9 and 9:16 | 1 Video | Not Allowed |
Instagram Business Profile | MP4Â MOV | 100 MB | 3 sec – 60 sec | Between 4:5 and 16:9 | 10 Video(s) | Multimedia format is allowed for carousal- can add image(s) and video(s) together |
Linkedin Profile and Pages | MP4Â MOV | 200 MB | 3 sec – 30 mins | Between 1:2.4 and 2.4:1 | 1 Video | Not Allowed |
| Twitter | MP4 Â MOV | 512 MB | 0.5 sec – 140 sec | Between 1:3 and 3:1 | 1 Video | Not Allowed |
| Tiktok | Â MP4 | 50 MB | 3sec – 60 sec | 540 pixel resolution | 1 Video | Not Allowed |
GMB | – | – | – | – | – | Not Allowed |
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