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Ideal File Size and Dimensions For Social Planner Media

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For a media content marketing campaign, knowing exactly what kind of image and video format to post, and how often is absolutely important. Here are the best sizes for sharing content on social media:

For Images #

 FormatMaximum File SizeAspect RatioNo. of ImagesMultiMedia
Facebook Pages and GroupPNG JPG GIF10MBRecommended – need to keep the Width*Height – 1280 x1080Minimum 600 x 315 pixelsUnlimited Image(s) – Recommend to post 10 Image(s) or lessNot Allowed
InstagramBusiness ProfilePNG JPG8MBSquare, or between 1.91:1 and 4:5Landscape: 1080 x 566 pixelsPortrait: 1080 x 1350 pixelsSquare: 1080 x 1080 pixels10 Image(s)Multimedia format is allowed for carousal- can add image(s) and video(s) together.
Instagram StoryJPEG8MBSquare, or between 1.91:1 and 4:5Landscape: 1080 x 566 pixelsPortrait: 1080 x 1350 pixelsSquare: 1080 x 1080 pixels10 Image(s)Multimedia format is allowed – can add image(s) and video(s) together.
Linkedin Profile and PagesPNG JPG GIF8MBMaximum 6012 pixels x 6012 pixels9 Image(s)Not Allowed
TwitterPNG JPG GIF5MBRecommended – need to keep the Width*Height – 1280 x10804 Image(s)Not Allowed
Tiktok–––– 
GMBPNG JPG10MBMust be greater than Width*Height – 250*2501 ImageNot Allowed

For Videos #

 FormatMaximum File SizeDurationAspect RatioNo. of VideoMultiMedia
Facebook Pages and GroupMP4 MOV1 GB1 sec – 20 minsBetween 16:9 and 9:161 VideoNot Allowed
Instagram Business ProfileMP4 MOV100 MB3 sec – 60 secBetween 4:5 and 16:9Video Width – up to 1920 px10 Video(s)Multimedia format is allowed for carousal- can add image(s) and video(s) together
Instagram StoryMP4 MOV100 MB3 sec – 30 secVideo Width – up to 1920 px10 Video(s)Not Allowed
Instagram ReelsMP4 MOV1 GB3 sec – 15 minsVideo Width – up to 1920 px1 VideoImage allowed for thumbnails up to 8 MB
Linkedin Profile and PagesMP4 MOV200 MB3 sec – 30 minsBetween 1:2.4 and 2.4:11 VideoNot Allowed
TwitterMP4 MOV512 MB0.5 sec – 140 secBetween 1:3 and 3:11 VideoMultimedia format is allowed
TiktokMP450 MB3sec – 60 sec540 pixel resolution1 VideoNot Allowed
GMB–––––Not Allowed

Notes: 

1) Multimedia format – Posting Image(s) and Video(s) together in a single post 

2) As you experiment with different image sizes, you’ll realize which works best for your brand. By default, you can use Horizontal (landscape): 1,024 pixels X 512 pixels or Vertical (portrait): 800 pixels x 1,200 pixels for most social media.

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