Smarter eCommerce Product Management at Scale📦
June 10, 2026
The “Allow Multiple Opportunities” toggle, enables more granular control by allowing workflows to handle multiple opportunities for the same contact. This feature ensures that each opportunity within a contact is treated as a distinct entity, allowing for separate workflow executions. In this guide, we will walk through how the toggle works, its benefits, and how to configure it for your workflows.
When enabled, the “Allow Multiple Opportunities” toggle allows workflows to independently manage multiple opportunities for the same contact, enhancing accuracy in opportunity management.
By default, this feature is disabled for workflows created before its introduction, maintaining their original functionality. For new workflows, the toggle is automatically enabled, allowing multiple opportunities to be managed concurrently within the workflow.
This feature is beneficial in scenarios where a contact has multiple opportunities that require individual follow-ups or actions. It avoids the issue of workflows being skipped or overridden when multiple opportunities exist for the same contact.
Follow these steps to enable this feature in your workflows:
From the Automation > Workflows section in your account, select the workflow you wish to modify.
Open the workflow settings. At the top of the settings page, you will find the “Allow Multiple Opportunities” Toggle.
Switch the “Allow Multiple Opportunity” toggle to On.
Remember to publish then save your workflow to activate the feature!
By ensuring that each opportunity is treated as a separate entity, this feature enhances workflow precision, reduces the need for manual intervention, and ensures a seamless experience for both users and contacts.
A team member may be working with a client, who is interested in two different services: Service 1 and Service 2.
If you are managing multiple events for the same client, such as an upcoming conference and a separate product launch, enabling multiple opportunities ensures each event triggers its own set of actions, like reminders or email campaigns, without interference.
Q: What happens to workflows already created?
Q: Will the workflow restart if the same opportunity triggers it again?
Q: Will contact details be updated when an opportunity is updated?