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June 3, 2026
From lead funnels to signup pages and even calendar scheduling, the form builder section of your CRM gives you immense control. Create fully customized forms; however, you want to ensure they precisely reflect your brand’s identity! Visualize your desired forms with unique styling and powerful features surrounded by a sea of possibilities at your fingertips.
Begin by navigating to the Form Builder section under the Data Collect tab. Then, click the Add Form button located in the upper right-hand corner of the modal.
You have four different tabs to navigate between when creating and editing forms:
By clicking on the icon at the top right corner you can modify the look of your form further, starting with the way the fields will be spread across the form.
This will be a vertically streamlined version of the form, all fields will have a width of 100%
This will break down your fields into two columns, the split between fields will be 50% by default.
This will have as many fields as possible in a single horizontal line, this version allows you the most control over how many fields and how wide they are inside the setup.
When selecting a multi-column option you can customize how much of the column any box takes by clicking on it and modifying its Field Width.
You can personalize the form further by selecting a field, this will open its settings for you to change the field’s label, or placeholder, and mark it as required for obligatory information.
To embed a form onto your webpage, navigate to the Integrate tab. This section provides you with the necessary code and integration options to seamlessly add the form to your site.
After clicking this option, a popup will appear with the Embed Layout Type. It provides 4 forms of design layout for users to choose from:
A Sticky sidebar will appear on the side of the screen. Users can choose for the sidebar to appear either on the right or left side of the screen. The sidebar can also be minimized, and a user prefers to choose whether they would like it to be minimized. To set the preference to minimize or not, a user can use the checkbox in the image below the sticky sidebar (see the image below). A user can also give a specific title for the sidebar to show when the sidebar is minimized.
A polite slide-in appears at the bottom of the screen. A user can select either the right or left side of the screen for the form to appear. Slide-in forms stay for a limited time on the website. Once the user is done, it disappears and gives a user a free space to scroll through the website. Just like the sticky sidebar type of form, it is possible to allow the form to minimize it or not.
Pop-up forms are used to collect visitor’s information on the website. This type of form can be closed when it appears on the screen, but it can not be minimized.
In an inline form, all elements are inline and left-aligned, and the labels are alongside. This type of form appears along with the content of the page. Sticky sidebar and slide-in forms can either be closed or minimized, but Inline forms cannot be closed or minimized.
With trigger types, the User has the power to control when and how the form is shown on an external page. There are three different ways a user can set the trigger.
Here you can set how the form would be activated.
Here you can set up the deactivation for a form.
You can copy the embed code if you would like to put your form on an external page by clicking the Copy embed code button.
Make sure to talk to your web developer if you are unsure how to install the code on an external page.
If you would like to quickly send the form as a link to a customer, click on the copy link form.
You can also click on the Open Form link button to open the form in a new browser window.
Make sure you save all of your form progress! Don’t worry, when you save you will remain in the form builder. It is just a good habit to save the form as you go.