Smarter eCommerce Product Management at Scale📦
June 10, 2026
The Paragraph element allows you to add text content to your page, helping to convey information clearly and effectively. Whether you’re adding descriptions, instructions, or general content, the Paragraph element provides various customization options to match your site’s style and enhance readability.
To integrate a paragraph into your page, simply drag and drop the Paragraph element into your desired location within the editor’s workspace. Once placed, you can customize its appearance, font, and other attributes to align with your design preferences.
NOTE: A section and row need to be added first before the paragraph element can be added.
You can rename the default name or title displayed at the top of the screen for easier navigation as you create your funnel page.
To change the background color of your paragraph, select the content you want to adjust and choose the desired color. If you cannot find the color you prefer, add custom colors by entering the color code and clicking the “add color” button.
You can decide the extent to which you want your text/content to fade in each element box. The opacity varies from None, Light, Half, to Heavy fade.
You can decide how wide apart you want your letter to be by clicking on this option.
You can move your text in different positions as you deem fit, you can position it to the Left, Center, Right, or as Justified.
You can modify font size for mobile and desktop devices by using size bars for each text or content element. Toggle between mobile and desktop views in the top left corner of your funnel builder to see how your edits will appear on each platform.
Adjust the thickness of your text by selecting options like Light, Normal, Thin, Medium, Bold, or Extra Bold.
You can select the paragraph or content font previously chosen from the settings or choose a new typography font from the drop-down menu.
You can add an icon to your page by simply selecting from the available icon. If you have the desired icon in mind, you can type it into the search bar to narrow down the options.
There are different spacing options available to adjust your content. Depending on the Edit option you are working on, the settings will only apply to that option. For example, if you are editing a particular Row (the BLUE box), only every content in that Row will follow the command of what settings you make.
Add an entrance animation to your paragraph to make it appear dynamically when the page loads. Choose from effects like Fade, Slide, Bounce, and much more to create a more engaging user experience.
You increase the height of the Element box by adjusting the size bar.
In the Text Transform, you can decide to change the text to Uppercase, Lowercase, or just capitalize each word.
You can make this page visible on both desktop and mobile, and you can also select just one of the two by simply clicking on the one you want to activate.
To add a Custom Class, simply fill in the Custom Class field with your desired class name.
Click on the copy icon located on the right side of the reference number you wish to copy to copy the CSS Selector.
By using the Paragraph Element, you can enhance your site’s readability, customize text appearance, and optimize the user experience across different devices.