What does NF and 21+ mean in a Local Search Grid report?

NF stands for ‘Not Found’. This means that Google was unable to find your business in the top 20 results for this grid point.

If we do not find your business in the top 20 results, but we have more than one page we will show it as 21+. This is because we only look at the data pulled in from page 1 results, anything greater than 21+ is not a good score to get on Google Maps.

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